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Helping companies become more effective and produce greater, more sustainable results by seeking and blending the contribution of both men and women in unison.

What Is ‘Gender Intelligence’?

In the past, we’ve operated from two fundamental beliefs. The first is that balanced gender representation should be achieved in business, government, and education. In order to achieve that goal, it requires viewing both genders as identical on the inside. The reach for equal representation has been a tangible and worthy demonstration of our search for gender equity, to be sure. However, we’ve found that equalizing the numbers doesn’t necessarily result in gender balance. Similarly, treating everyone the same would appear to help eradicate bias, but doesn’t result in gender equality.

What if the solution isn’t eliminating the differences between men and women themselves, but instead learning how to recognize, value, and leverage those differences?

The mission of Gender Intelligence® Group is to create gender-awareness within organizational cultures that understand, value, and engage the unique abilities inherent within each individual. Our objectives are:

To ensure that the client authentically is, and is perceived as, the employer of choice for both men and women.

To empower organizations to advance both men and women and ensure everyone maximizes their productivity and workplace satisfaction.

To make the workplace an empowering win/win environment that welcomes and embraces gender and cultural differences.


Since 1990, Gender Intelligence Group has delivered breakthrough results to Fortune 500 companies, organizations, governments, and universities across the globe.

With 51+ associates worldwide, we’re able to meet the training needs of organizations on all continents, and in a multitude of languages. We also provide consultative services featuring leading edge diagnostic tools for organizations, online learning, and a wide range of multimedia training tools to foster Gender Intelligence in the workplace.


“Our conference was a great success, much thanks to your fine involvement and excellent presentation. We could have listened to you for hours; we do hope to have a much longer encore in Stockholm next year. You were EVERYBODY’S favorite speaker and the perfect conclusion to the day.”

Renée Lundholm – President of the Swedish-American Chamber of Commerce

“Barbara has been a true blessing for our company; she spins her magic, plants seeds in everyone’s minds that have grown into unforeseen results.”

Tom Schwartz – Four Seasons

“The Executive Coaching that Barbara Annis & Associates provided can only be summed up as a transformational life-changing experience. Not only was I able to overcome several major hurdles in my professional and personal life, but I actually enjoyed the ride. From the bottom of my heart… I thank you.”

Jim Riddell – Executive Vice President of General Motors

“In the two decades, scores of diversity consultants have appeared on the scene in global businesses and governments… The best of the bunch is Barbara Annis.”

Tony Blair – British Prime Minister

“Anyone who has experienced a coaching session or workshop with Barbara Annis will never be the same… It’s a wake-up call that leaves you refreshed and with fire in your belly.”

Mary Kay Ash – Founder of Mary Kay Cosmetics

“Barbara has an ability to get in under my skin and create unparallel learning for me, a very cynical businessman. Thank you doing this with such tenacity and elegance.”

Richard Barton – CEO & President of Xerox

“My sincere appreciation for the Men and Women in Business Program. We have had tremendous feedback from the participants from all aspects of the program. This truly was a “state of the art” experience. Thank you Barbara, your powerful messages and tremendous presence was the key. You and your associates are true professionals. Also, many specifically commented on how valuable it was to hear from our customers, partners and competitors on this very important topic.”

Khalil E. Barsoum – CEO/President of IBM Canada

“I had no idea how important it was to recognize gender differences. It affects everything we do from how we work in teams, market and sell our product, and deal with management. Thank you Barbara! An outstanding session for both men and women.”

Rob Singer – President, Europe of Sarah Lee